How a Relationship Coach Went From $20k to $120k Months in 90 Days
When Jordan first reached out to me, I had been sharing about my Work Less, Make More Intensives online. These are primarily designed for super gifted coaches, facilitators, and service providers who are overworking in ways that no longer feel good. They want to enjoy their work way more and feel like they have more space… while making more.
He wasn’t too sure if it was the best fit because he wasn’t overworking with clients, and he mostly felt like he needed more clarity and passion for his business. Plus, he knew I primarily worked with women.
Still, he felt the pull to connect and I was excited to learn more about what he needed and how I might be able to support him.
The Challenges He Brought to the Table
He had previously made $100k/m but it didn’t feel good and some things were out of alignment. He subsequently dropped his income down to $20k/m in order to be more in alignment, but he still wanted to be making more, he was just scared that it may not be possible to do while being both happy and in alignment.
He was lacking the passion and clarity that used to be there in his business.
His personal default was to be in striving/doing/achieving mode, and not making much room to consider happiness, joy, flow, ease, etc. He had a hard time prioritizing rest, pleasure & self-care.
He also had a hard time asking for and receiving support in general.
“My default mode can very easily be to work 6-10 hours every day, squeeze every little bit of creativity out of myself compulsively, and never take days off. And even if I know that I want to go to my favourite (very accessible) spa on a weekly basis, I won't do it for over a year because it doesn't feel like the highest ROI way to spend my time (compared to working).
Upside to this strategy: have a solid brand that regularly gets over 1 million readers to my writing every month…
Downsides to this strategy: exhaustion, resentment, never feeling like I've arrived, not having a reality-based perception of my real-time level of success.”
The Desired Results
Increase income from $20k/m to $60k/m (primarily through courses vs 1x1 coaching).
Clarity on what brings him joy.
Get better at prioritizing self-care and rest.
Feeling into where his energy is leading him, in terms of the next iteration of his passion.
“My best case scenario would be to: continue making $500,000+/year in my business, and have the clarity to know exactly what it is that brings me joy, so that I can prioritize doing only those things.”
I only accept clients I feel confident I can help and actually enjoy working with, and after a short chat, it became clear that Jordan was a great match. I assured him that I felt positive I could support him and would be happy to work with him.
My Recommendation
Jordan is an expert in his field (the best of the best!) and had a solid foundation for his business already. I could tell from his communication that he takes responsibility, is willing to do the work and is open to diving into the personal growth work and energy work (in addition to any strategy) required to really create long-lasting, sustainable change.
Because I sensed he’d move fast, shift fast, and take action, my recommendation for Jordan was a Work Less, Make More Intensive, which is always customized for my clients specific goals relating to feeling like they have more spaciousness, enjoyment AND business growth.
What We Did
Though the actual “intensive” part of the Work Less, Make More Intensive takes place over the course of a single day, and the entire process includes three phases.
Phase 1 starts the moment someone says “yes” and goes up until the Intensive. It includes some key pieces to provide clarity and any prep work that will support the best use of our 1:1 time.
In Phase 2, the Intensive itself is a safe container to go deeper into coaching, underlying beliefs, patterns, misalignments and strategy. For each person, the balance of energy/intuition & strategy is unique and based on what they require to experience the shift in their life and business that they desire.
Phase 3 is a bit more open-ended because some of the results happen right away, while others can take a couple of months to solidify and become apparent. (It’s not uncommon to continue receiving the benefits of this work for years & years down the line!)
Here’s what Jordan and I did throughout the process.
Phase 1
Enter an intentional container that holds the vision and magic.
I had Jordan go through the Business Pleasure Map to bring clarity on desired feelings, values, ideal schedule and ideal lifestyle (inc. what it actually costs) - this was to support the passion & clarity pieces.
The Clarity Questionnaire also allowed Jordan to move through some of the deeper things that could hold him back from reaching more people, increasing his income with ease and upping his self-care/support game.
Phase 2
Identified old beliefs that were no longer in alignment with where he’s going.
Identified the support that was wanting to come in.
Identified new beliefs.
Did energy work to release the old and integrate the new.
Implemented plan to build new neural pathways for new beliefs.
Integrated new identity: “I am a person who prioritizes self-care.”
Mapped out action plan for self-care and subtle business shifts (re: pricing & visibility, and making the ask in an aligned way), as well as opening up to receiving more support (esp. from those who aren’t being paid).
Phase 3
Jordan’s primary action was to integrate and implement - practice. A lot changes from the intensive experience alone, and it’s natural when making big shifts that old thoughts or patterns will still creep in - then it gets to be about consistent practice.
He launched his course for women.
He increased his prices to be more in alignment (which were still wildly generous - a core value of his).
He scheduled in his self care.
He gave himself permission to do and have things that he didn’t need but made his life more enjoyable (that he would have normally denied himself).
He practiced asking for more support.
90-Day Results
Jordan increased his monthly income from $20k/m to $120k/m (with a clear plan and beliefs to increase that considerably within the next year).
He drastically increased self-care.
He is more excited about his business now than in the last 5 years.
He was able to take a beautiful vacation (and has the next one planned).
He attracted and welcomed over 3,000 women to his new course.
He felt grounded in the absolute knowing that he could scale and make even more (with more spaciousness and happiness instead of stress).
“Since working with Allison, I feel more excited about my business than I ever have been. For years I struggled with feeling like I was starting to lose internal momentum in how I related to my business. I was bored. I felt stagnant and unclear. In my Intensive with Allison, she helped me to uncover the blind spots that were running my mind, and I now feel excited and aligned in a way that I hadn't felt in over five years.
I feel like one of the greatest gifts I received is the realization that scaling up and making more money (while deeply serving more humans) wouldn't inherently mean more stress in my life. In fact, my experience has been precisely the opposite. While I'd heard this message before from other people, the way that Allison presented it really had it land in my bones. That I can make more money while being happier and having a more spacious calendar. In the months since we first started working together, I went from doubting that I would ever cross $1m/yr. again to having a roadmap that’s leading me to making more than that while living in my zone of genius and loving the process.”
Now, I’ll be the first to say that it can seem so much sexier to talk about increased income, profit and all the numbers and goals stuff… I’ll be the first to say it because, like you, I’d almost prefer focusing there (the societal programming is reeeeeeal).
And, here’s what I know:
When you are drained, unclear, lacking passion, and never quite feeling good enough, it’s going to be impossible to keep growing your business in both a sustainable and fulfilling (let alone enjoyable) way.
Impossible.
So, even though focusing on and receiving support with things like identity and belief, self-care, capacity to receive support, increasing pleasure, etc. can be hard to justify when you know you want to be making more money, it really is the foundation.
The results speak for themselves.
What Happened Next
Although ongoing support after the intensive & integration period wasn’t planned, it became a natural next step - not because it was needed but because ongoing growth, accountability, and support was desired.
Cheers to well-supported and nourished leaders changing the world with love and generosity!
(I assure you, Jordan and all my clients would still be out there rocking it without my support — it’s definitely not a NEED for survival or even success. But this type of support does become a requirement when you are committed to taking or making your own unconventional path where you allow yourself to operate from desire vs. just essential needs.)
Want to explore “working” less and making more in a way that feels so good to you?
Apply here for a (free) Business Breakthrough Session and together we’ll get clearer on your vision, desires, and what support is the best fit for you, or go ahead and book in your Intensive now.
